Digital Art Direction, Lead Design | Designed at PVH Corp. | 2021
"Forces of Nature" is the first editorial story on our eCommerce website. We wanted to focus on the collection's inspiration and allow our customers to "shop the look" as a bundle. This was a new feature that would be implemented on the site. Since a higher percentage of users visited the site on mobile devices we approached the design mobile-first and optimized the functionality accordingly.
title lockup
hero shot
responsive website
website - desktop
website - mobile
shoppable ig post
website homepage
email marketing
Client: Van Heusen
Company: PVH Corp.
Creative Direction: Samantha Truedsson
Brand Art Direction: Cristina Delgado
Copywriting: Casey Kettleson
Lead Design: Tayef Farrar
Design: Yi Ming He, Karen Dean
UX: Jason Lazzara
Web Development: Kevin Kemper