Digital Art Direction & Lead Design | Project Designed at PVH Corp. | 2020
PVH is committed to increasing the sustainable methods of production in the fashion industry. Forward Fashion is their strategy to transform how clothes are made and the actions are taken to move the business and the fashion industry toward a more innovative and responsible future. We developed this informative landing page on our Heritage Brands website to explain the goals that Izod & Van Heusen are working towards.
website - desktop
website - mobile
IG post
izod - brand specific homepage + email
van heusen - brand specific homepage + email
Client: Van Heusen & Izod
Company: PVH Corp.
Creative Direction: Samantha Truedsson, Anthony Trama
Brand Art Direction: Cristina Delgado, Paul Connolly
Copywriting: Casey Kettleson
Lead Design: Tayef Farrar, Yi Ming He
Design: Karen Dean, Heather Ramos, Cynthia Hernandez, Meredith Christensen, Alessandra Martin
UX : Jason Lazzara
Web Development: Kevin Kemper