Digital Art Direction & Lead Design | Project Designed at PVH Corp. | 2021
An online rewards program was developed to migrate retail shoppers to omnichannel as a result of all brick & mortar stores closing by the end of 2021 due to Covid. Customers will continue to earn their points seamlessly, and redeem them online. This customer migration strategy increased omnichannel traffic by 70%.
rewards landing page - desktop
rewards landing page - mobile
email marketing - welcome series
email marketing - welcome series
studies - type, color & iconography
Client: Van Heusen
Company: PVH Corp.
Lead Design: Tayef Farrar